Eric Koston – 2010

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As one traces the evolution of modern street skating from its earliest foundation to the unbelievable heights to which it has risen, Eric Koston has served as a constant innovator each step of the way. Since turning pro in 1992, Eric Koston has remained unfadeable in a cut-throat contest capacity as well as on a raw street level that prides itself in taking no short cuts–all while never seeming to take any of it all that seriously. Koston’s wheels are always in motion, even when off his board, as he has helped advance innovation in skateboarding through his dedicated approach to footwear design (his creativity has yielded several classic skate shoes already) and by co-founding The Berrics with long-time pal and former roommate, Steve Berra.