Rich Novak is a pioneering skateboarding figure who co-founded NHS, Inc. in 1973, significantly shaping the skateboard industry for over 50 years.
NHS? Novak’s co-founders were Doug Haut and Jay Schuirman, their company grew from a surf-focused entity into a major skateboard manufacturer, producing brands like Santa Cruz Skateboards, Independent Trucks, OJ Wheels and Creature. Their early Road Rider Wheels featured precision ball bearings and urethane wheels replacing clay wheels from the 60s. Novak was also instrumental in the development and popularity of “Thrasher Magazine.” Through the Richard Novak Foundation he has worked to fund and build skateparks in Santa Cruz County.




Greetings Shof;…
2026…….and u finally INDUCTED FRANKIE HILL!!!
what took so long? he’s the legend that took street to the gnarliest in the 80s-90s……plus he’s my good friend…..Finally he’s in….took way to long with the political and rumors and stupid ass bullshit that he had to go thru……..alls I can say is…Fuckin Finally……-JAY