Create an Animated Version of the Toy Machine Logo – Sean Cliver

Create an Animated Version of the Toy Machine Logo - Sean Cliver
Create an Animated Version of the Toy Machine Logo – Sean Cliver
Sean Cliver Toy Machine Slide 2
Sean Cliver Toy Machine Slide 3
Sean Cliver Toy Machine Slide 3

Somewhere in the vicinity of 1995/96, Ed Templeton inquired if I would be able to create an animated version of the Toy Machine logo to open their video a la the infamous “Ripper” sequence of the Powell Peralta series. I had a rudimentary knowledge of animation cels, so proceeded to first plan out and ink all of the frames I imagined would be necessary for the “burn” open and reveal of the monster (the B/W image shown above is my last remaining original and is a composite of drawn frame with xeroxed monster).

I then shot film positives on the stat camera at World Industries and hand painted the backside of each and every one so the black line work would remain clean and crisp on the front. Sound like I’m talking about primitive cave painting techniques? It was, I suppose, but such was my half-ass creative life in the Mess-o-zoic era.

Anyway, I stuffed all the finished “cels” into an envelope and handed it over to Ed with a simple “Good luck.” I had no idea if it would even come together let alone work. Fortunately, someone with competent skills figured it out on their end, and it did indeed become the opening rip to “Welcome to Hell” in 1996 and many, many more videos to follow. At some point I think I’d even forgotten that I’d done this art in my apparent watershed of brain cells, which I do have to admit to being mildly alarming. You don’t still happen to have all those painted cels, do you Ed? Sure would be nice to see one of those again for posterity.

Sean Cliver – 2024